[hobbit] "Hobbit" name legal stuff; slight name change will happen

T.J. Yang tj_yang at hotmail.com
Sat Aug 2 13:41:43 CEST 2008


T.J. Yang

> Date: Sat, 2 Aug 2008 09:03:09 +0800
> From: Vernon.Everett at woodside.com.au
> To: hobbit at hswn.dk
> Subject: RE: [hobbit] "Hobbit" name legal stuff; slight name change will happen
> Hi all
> Corporations spend millions of dollars every year, just researching
> product and brand names.
> The process of coming up with a name is huge business, and can make or
> break a product.
> Can anybody remember the Chev Nova?
> Great name. Nova - star explosion!
> Wow! What an impact!
> It actually sold well, but when Chev introduced it into Argentina, where
> the speak Spanish, they had to rename it.
> For the non-Spanish speakers out there, "No va" means "Doesn't go".
> (I think it sold under the name "Malibu" or something like that.)
> Beside the fact that it was a crap product, who can guess how many
> Microsoft Zunes sold in Israel?
> The word Zune, in Hebrew, means, erm, how shall I put this.... A vulgar
> term for fornicate.
> Guess how many of them sold there.
> Mitsubish Pajero?
> In Spanish, Pajero means, erm.... , man gratifying himself sexually.
> That should get major corporate acceptance. :-)
> (It was renamed to Montero (mountain hunter) in Spanish speaking
> countries)
> I am not suggesting we spend millions on branding, we don't have
> millions, but we need to consider many aspects of a name.
> Some of the things to think about
> - Corporate acceptance
> - Associated meanings
> - Meaning in different languages
> - Meaning of minor spelling changes
> - Legal and copyright issues
> - Domain availability
> I am sure there are more issues, but it's early on a Saturday morning,
> and I haven't had my coffee yet.
> Cheers
> Vernon
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